Effective Kickstarter Emails: How to Engage Backers

engaging backers through emails

Building your email list, crafting impactful updates, and personalizing backer messages are all crucial steps in engaging your Kickstarter backers effectively. When you utilize the Spotlight feature and communicate regularly, you maintain their interest and support. It's vital to track and refine your emails to ensure they're hitting the mark. Engaging backers creatively by sharing your project's vision can make them feel involved and valued. But how do you balance transparency with excitement to foster a sense of community and trust? Let's explore some key strategies that successful campaigns have used to achieve this balance.

Main Points

  • Personalize emails by using backer names and tailoring content to their interests for higher engagement.
  • Consistently send updates every 3-5 days to keep backers informed and invested in the project.
  • Incorporate multimedia elements like images and videos in emails to capture attention and convey progress.
  • Segment your email list based on backer preferences to send more relevant and impactful messages.
  • Include clear calls to action in emails to encourage backers to share, pledge more, or participate in project-related activities.

Building Your Email List

Building your email list targets specific audiences genuinely interested in your Kickstarter campaign. An authentic email list makes a significant impact. Gather email addresses from trade magazines, website subscribe forms, and social media platforms. These sources are invaluable for identifying potential backers with a real interest in your project.

Avoid purchasing email lists. These lists often result in low engagement and poor conversion rates. Building your list ensures communication with people who care about your work. Quality matters more than quantity.

Invest time and resources in list building early. Early interest and followers can significantly boost your campaign's success. While renting email lists is an option, it's costly and less effective than a homegrown list. Focus on building a quality list over time to enhance engagement and results.

When you launch your Kickstarter, you'll have a solid foundation of potential backers ready to support you.

Crafting Impactful Updates

Engaging backers with detailed updates keeps them interested and builds trust in your Kickstarter campaign. Regular updates inform and involve your supporters in your project's journey. Share behind-the-scenes insights, development challenges, and milestone achievements through email updates. This transparency fosters trust and community among your backers.

Incorporate multimedia elements like images, videos, and sound clips to enhance your updates. These elements illustrate progress and make your emails more engaging. Specific details on how backers' support impacts the project reinforce their decision to back you and encourage ongoing support.

Use the following table to structure your updates:

Update Type Content Ideas Multimedia Suggestions
Progress Reports Milestone achievements, timelines Photos, progress charts
Behind-the-Scenes Development stories, team highlights Videos, sound clips
Challenges Issues faced, solutions implemented Diagrams, infographics
Q&A Common questions, feedback Short clips, testimonial videos

Personalizing Backer Messages

Personalizing your backer messages can significantly boost engagement and funding for your campaign.

By using tailored communication strategies, you can connect emotionally with your backers and offer personalized incentives that resonate with their interests.

These tactics not only make backers feel valued but also encourage them to stay involved and share your project with others.

Tailored Communication Strategies

Personalized emails will boost your Kickstarter campaign's engagement and success. Focus on personalized communication and segmentation for optimal results. Personalized messages can increase engagement and conversion rates by up to 10%. Segment your email list according to backer preferences to achieve a 20% higher response rate.

Using backer names in your emails improves open rates by 29% and click-through rates by 41%. A subject line that addresses someone by name can boost open rates by as much as 50%.

Segmentation is key to effective personalized communication. Divide your email list into segments based on backer interests or pledge levels. Tailor your messages to meet their specific needs for a 760% increase in revenue.

Personalized and segmented emails make backers feel valued and drive higher engagement and conversions. Tailored communication strategies will make your Kickstarter campaign a resounding success.

Emotional Connection Tactics

Personalized messages can build an emotional connection with your backers, boosting engagement and loyalty. Address backers by their first name in emails to create an instant bond. Send personal thank-you notes to acknowledge contributions, making backers feel valued.

Mention details about previous interactions or contributions to deepen the connection. Highlighting their role in your community underscores their importance to your project. Successful campaigns use this tactic to foster a sense of belonging.

Share personalized stories or updates related to backers to elicit emotional responses. Explain how their support has directly impacted your project's progress. These narratives make backers feel part of the journey rather than mere observers.

Personalized Incentive Offers

Personalized incentive offers in your Kickstarter emails will increase both open rates and pledge amounts. By addressing backers by name and including details specific to them, you create a sense of exclusivity and connection, fostering stronger loyalty.

To craft effective personalized messages, consider these three strategies:

  1. Use Backer Names: Address backers by their first name at the beginning of your emails. This small touch can boost your email open rates by 18.8%.
  2. Targeted Offers: Customize incentives based on backer history. For returning backers, offer special deals that acknowledge their previous support. This personalization will significantly enhance engagement.
  3. Exclusive Updates: Provide backers with unique information or offers that aren't available to the general public. This makes them feel valued and more connected to your campaign.

Utilizing the Spotlight Feature

The Spotlight feature on Kickstarter customizes your project page with captivating images that showcase your progress and maintain backer excitement. This tool keeps interest in your Kickstarter project high. Spotlight provides visual updates on development stages, ensuring backers stay involved and informed.

Start by selecting high-quality images that capture significant milestones. These images should clearly demonstrate project advancements, making backers feel they're part of the journey. Regularly updating these visuals keeps enthusiasm alive and shows tangible results driven by their support.

Observe how successful Kickstarter projects use Spotlight to engage their audience. Notice the types of images they use and the frequency of updates. This can inspire new ideas for your own page and help you connect with your backers more effectively.

Regular Communication Strategies

Regular communication with backers boosts your project's success. Keeping supporters informed and engaged enhances your chances of reaching funding goals.

Here are effective strategies:

  1. Consistency is Key: Send updates every 3-5 days. This frequency maintains backer engagement without overwhelming them. Regular updates can increase project pledges by 22% and encourage backers to share your project.
  2. Content Variety: Diversify your updates to keep them interesting. Share behind-the-scenes looks, progress reports, and challenges. Transparency involves backers more deeply in your project's journey.
  3. Call to Action: Always include a clear call to action. Ask backers to share your project or provide feedback. Engaging them directly fosters a sense of community and support.

Tracking and Refining Emails

Tracking your Kickstarter emails will help you gauge their impact and refine your communication strategy. Monitoring email performance allows you to make data-driven decisions that enhance outreach. Tools like BackerKit Launch enable real-time pledge tracking and email effectiveness assessment.

Custom Kickstarter referral URLs provide insight into which emails drive the most pledges. This helps identify and replicate successful strategies. Segmenting your audience into pledging and non-pledging groups further optimizes engagement. Tailored messaging can boost engagement rates significantly. For non-pledgers, send optimized reminders and incentives to increase conversion rates.

Pledge tracking offers invaluable data for refining email messaging strategies. Analyze results and adjust your approach as needed. For example, a subject line mightn't resonate, or an incentive mightn't be compelling enough. Use these insights to continuously improve your email campaign's performance.

Engaging Backers Creatively

To engage backers creatively, use open and honest communication to build trust and foster a sense of community. You should also employ visual storytelling techniques to make your updates more engaging and memorable.

Open and Honest Communication

Open and honest communication is the foundation of engaging backers creatively, fostering a deeper emotional connection and investment in your project. Transparently sharing your thoughts and promptly responding to feedback will lay the groundwork for a successful product launch in your crowdfunding campaign.

Here are three effective ways to implement this communication strategy:

  1. Share Your Vision: Articulate your project's goals and vision clearly. Let backers in on the dream you're striving to realize. This transparency builds trust and makes them feel integral to your journey.
  2. Involve Backers in Decision-Making: Seek input from backers on critical aspects like game rules or mechanics. This involvement enhances their sense of ownership and increases their emotional investment and willingness to contribute more.
  3. Provide Regular Updates: Keep backers informed with frequent updates about progress, challenges, and milestones. Regular communication ensures they remain engaged and aware of how their contributions make a difference.

Visual Storytelling Techniques

Visual storytelling techniques like videos, GIFs, and compelling images can significantly enhance backer engagement and boost support for your Kickstarter project. Visual elements capture attention quickly and communicate your campaign's essence more effectively than text alone.

Including a short video showcasing your product provides a dynamic way to demonstrate its features and benefits. This approach can transform your campaign.

Using GIFs adds creativity and fun to your emails, making your updates more memorable. High-quality images convey professionalism and draw backers into your project's narrative. Visuals in text-based emails increase engagement and ensure your message resonates with backers.

Embedding videos in project updates keeps backers informed about your progress. This transparency builds trust and fosters a deeper connection. Sharing exclusive visual rewards with backers creates a sense of exclusivity and appreciation.

Always link your visuals to your landing page to drive traffic and conversions. By integrating these visual storytelling techniques, you'll keep backers excited and invested in your campaign's success.

Learning From Successful Campaigns

Successful Kickstarter campaigns like Jamey Stegmaier's highlight the value of actively engaging backers in the creative process. Engaging backers and integrating their feedback fosters a sense of ownership, transforming them into passionate advocates.

To emulate this success, consider these strategies:

  1. Transparent Communication: Inform backers about every stage of product development. Regular updates and honest insights build trust and demonstrate that their input matters.
  2. Incorporate Feedback: Quickly integrate backers' suggestions into your project. This makes them feel valued and enhances their emotional and financial investment.
  3. Foster Community: Create platforms like forums or social media groups where backers can discuss the project and share ideas. This sense of community strengthens their commitment and encourages positive word-of-mouth.

Frequently Asked Questions

How Do I Message Backers on Kickstarter?

To message backers on Kickstarter, go to your project page, click the 'Messages' tab, and start communicating. Personalize your messages, respond promptly, and engage openly. It's your chance to build strong connections and keep everyone informed.

How to Get More Backers on Kickstarter?

To get backers on Kickstarter, captivate them with exclusive rewards and early bird incentives. Use targeted emails and social media to reach potential supporters. Engage your community, and they'll spread the word like wildfire, boosting your campaign's success.

How Do I Follow a Backer on Kickstarter?

To follow a backer on Kickstarter, visit their profile and click the 'Follow' button. This way, you'll stay updated on their activity, discover new projects, and potentially find exciting collaboration opportunities. It's a breeze!

How Do You Get a Kickstarter to Go Viral?

You won't believe how easily your Kickstarter can go viral! Leverage social media, create shareable content, and collaborate with influencers. Engage with niche communities and encourage backers to spread the word. Freedom's just a click away!


So, you've got your email list, crafted updates, and personalized messages. You've even spotlighted your best features and kept the communication flowing.

Now, if only tracking and refining emails could be fun, right? Remember, engaging backers creatively is like herding cats—challenging but rewarding.

Learn from the pros and keep your emails clear, concise, and captivating. Who knew crafting Kickstarter emails could be so… thrilling?

But hey, success doesn't come from just dreaming; it's in the details.


CrowdLift is a go-to author for anyone looking to learn about crowdfunding on the web. He breaks down the big idea of raising money online into easy steps. Crowdlift loves the industry and wants to help creators, entrepreneurs, and dreamers. Crowdlift is nspired by the big names in crowdfunding, such as: Sheridan Bartlett: He knows a lot about the best ways to run a crowdfunding campaign, and his advice has helped lots of projects succeed. Anna Makes Money: She focuses on teaching women about money and how to use crowdfunding. She's helped many women start their own businesses. Keep up with the newest trends to bring you helpful articles, detailed analyses of campaigns, and opinions from pros. Whether you've run a crowdfunding campaign before or are just thinking about starting one, Crowdlift is here to help you understand and succeed in the exciting world of crowdfunding.