Proven Tips on How to Kickstart a Board Game Successfully

board game crowdfunding tips

Launching a board game might seem daunting, but with a well-planned strategy, it can be both manageable and rewarding. Start by gathering reviews to build credibility and plan an 8-10 week campaign timeline. Engage potential backers through social media and influencer collaborations to create buzz. Your campaign page should be engaging, featuring a compelling video, high-quality photos, and detailed information about rewards, budget, and stretch goals. Setting realistic goals and accurately calculating costs are crucial. Want to know how to keep your backers excited and ensure a seamless campaign? Let's discuss the essential steps.

Main Points

  • Gather reviews and playtest feedback early to build credibility and excitement.
  • Create an engaging campaign page with high-quality visuals and detailed information.
  • Actively use social media and board game communities to engage potential backers.
  • Set realistic funding goals by accurately calculating all costs and including contingencies.
  • Collaborate with influencers and utilize targeted advertising to expand your reach.

Preparing for Your Campaign

Gathering reviews for your board game before launching your Kickstarter campaign builds credibility and excitement. Reviews give potential backers confidence and can attract a larger community of supporters. Plan for 8-10 weeks to obtain thorough and credible reviews, ensuring your board game project is well-received on the crowdfunding platform.

Creating an engaging campaign page matters. Your page should include detailed information about the board game, rewards for backers, a clear budget, and enticing stretch goals. Stretch goals serve as additional funding targets that unlock extra content or features, keeping your community motivated throughout the campaign.

Accurate budgeting matters. Factor in production costs, shipping fees, and potential unexpected expenses to set realistic funding goals. This ensures you can deliver on your promises without delays. Planning ahead can set you apart, as 84% of projects fulfill rewards late.

Utilize Kickstarter's built-in tools to maintain momentum. Regular updates and compelling stretch goals keep your backers excited and informed. Thorough preparation sets a strong foundation for a successful campaign, building a loyal community around your board game project.

Engaging Potential Backers

Engaging potential backers means you're actively using social media and board game communities to share your project.

Offer exclusive sneak peeks and regular updates to keep everyone interested.

Social Media Engagement

Social media engagement is crucial for attracting potential backers and generating excitement for your board game project. Use platforms like Facebook, Twitter, and Instagram to create buzz. Share regular updates, behind-the-scenes content, and directly engage with your audience. This approach keeps backers informed and invested.

Collaborating with influencers in the board game community amplifies your reach. Influencers introduce your project to their followers, boosting engagement and attracting new backers. Select influencers whose audiences align with your target market for optimal results.

Encourage user-generated content to enhance engagement. Ask followers to share their thoughts, ideas, and excitement about your board game. This fosters community and generates authentic content for your social media channels.

Utilize targeted advertising on social media to reach a broader audience interested in board games. Platforms like Facebook and Instagram allow precise ad targeting to users interested in similar projects, ensuring efficient and effective promotional efforts.

Exclusive Sneak Peeks

Exclusive sneak peeks keep the momentum from your social media engagement strong. Offer behind-the-scenes details, gameplay previews, and unique components to generate interest and excitement among potential backers. Highlight the most intriguing aspects of your board game to create a sense of anticipation.

Post these exclusive content pieces on your Kickstarter campaign page, social media, and newsletters. This strategy engages your audience and builds a connection between you and potential backers.

Crafting the Campaign Page

A well-crafted campaign page serves as the foundation for attracting and convincing potential backers to support your board game. On your Kickstarter Page, include a compelling project video, high-quality photos, and essential information. These elements are crucial for creating a successful campaign page that grabs attention and builds trust.

The project video should clearly explain your game. Make it engaging and concise, showing the game's highlights and unique features. High-quality photos should showcase the game's components and artwork in detail, making potential backers excited about what's to come.

Incorporate essential information about your game, such as rules, rewards, budget, shipping details, and timeline. This transparency helps backers understand what to expect and feel more confident in supporting your project. Planning for reviews in advance is also key. Allocate 8-10 weeks for this process to gather valuable feedback and testimonials, which you can feature on your campaign page.

A detailed checklist covering all these aspects ensures your campaign page is comprehensive and appealing. By providing clear, attractive, and thorough information, you increase your chances of running a successful campaign page that draws in enthusiastic backers.

Setting Realistic Goals

Setting realistic funding goals starts with an accurate calculation of production and shipping costs. Break down production expenses, including materials, manufacturing, and design fees. Factor in shipping costs, which vary by location and package weight.

Kickstarter fees, typically 8-10% of funds raised, should be included in your budget. This prevents surprises when the platform takes its share. Budgeting for unexpected expenses and contingencies creates a financial cushion, safeguarding your campaign from unforeseen issues.

Campaign analytics offer data-driven insights. Monitor these analytics to adjust your funding goals if needed. Flexibility and responsiveness to data increase your chances of meeting your goals.

Realistic funding goals cover your costs and ensure smooth production and delivery.

Managing the Campaign

Regular updates during your campaign engage backers and inform them about the project's progress. This transparency builds trust and excitement. Post frequently about milestones, challenges, and new developments. Sharing your journey helps backers feel more connected to the project.

Engaging with backers remains crucial. Respond to comments and feedback promptly. This shows you value their input and commit to delivering a great product. Creating a community around your board game maintains momentum throughout the campaign.

Utilize stretch goals to keep excitement high. These additional objectives unlock when funding surpasses the initial goal. Stretch goals incentivize backers to contribute more and attract new supporters. Examples include extra game components, special editions, or enhanced features.

Active management and promotion prove essential. Promote your campaign on social media, forums, and through email newsletters. Collaborate with influencers and bloggers to reach a broader audience. Consistent promotion ensures your campaign stays visible and continues to attract backers.

Calculating Costs Accurately

When kicking off your board game campaign, start by estimating production and shipping costs accurately to set a realistic funding goal. Don't forget to budget for contingencies to cover unexpected expenses.

Additionally, account for Kickstarter fees, which typically range from 8-10% of the funds raised, to ensure your campaign remains financially viable.

Production and Shipping Estimates

Accurate production and shipping estimates keep your Kickstarter campaign on track and within budget. Estimate production costs, including manufacturing, materials, and labor. Use campaign analytics to make informed decisions and monitor unexpected expenses.

Shipping costs depend on product weight, distance, and the shipping company. Get quotes and plan accordingly, as shipping costs can vary. Also, account for Kickstarter fees, which typically take 8-10% of your funds raised.

Research thoroughly to avoid surprises and gather multiple quotes. Examine similar campaigns to anticipate hidden costs. Transparency with your backers about shipping costs and timelines builds trust and manages expectations.

Detailed calculations and budget tracking using tools like spreadsheets ensure accuracy. This meticulous planning lets you focus on the creative aspects of your project, enabling you to bring your board game to life successfully.

Budget for Contingencies

Ensuring a Kickstarter campaign's success requires budgeting for contingencies to cover unexpected costs. Calculate all production, shipping, marketing, and miscellaneous expenses to set a realistic funding goal. Include buffer funds for unforeseen expenses to avoid financial setbacks that can derail your campaign.

Regularly monitor and adjust your budget based on campaign analytics and feedback to keep finances in check. This proactive approach keeps you aware of your spending and allows quick adjustments as needed.

Account for Kickstarter fees, typically ranging from 8-10% of the funds raised. Ignoring these can lead to underestimating your total costs.

Shipping costs often trip up campaigns. Consider the product's weight, shipping distance, and the chosen shipping company to prevent budget overruns. These factors significantly impact your overall costs and should be carefully calculated.

Managing Kickstarter Fees

Calculating Kickstarter fees accurately will set a realistic funding goal and prevent financial shortfalls. These fees, including payment processing charges, typically range from 8-10% of the funds raised. Factor these into your budget from the start to ensure your funding goals cover both project costs and platform fees.

Include all expected and unexpected expenses in your budget to reduce financial risk. Meticulously calculate production, shipping, and marketing costs, and allow for contingencies. Running out of funds due to unforeseen circumstances can derail your project.

Campaign analytics provide valuable insights. Monitor them closely to make data-driven decisions and adjust strategies as needed. This optimization helps you manage costs throughout the campaign. For example, if specific marketing efforts don't yield results, you can redirect those funds more effectively.

Handling Fulfillment

Handling fulfillment for your board game involves choosing between self-fulfillment and third-party services. Self-fulfillment means managing inventory, packaging, and shipping yourself, giving you complete control but requiring significant time and effort. Hiring a reliable fulfillment company can streamline the process, allowing you more freedom.

Effective communication with backers will keep supporters informed and engaged, building trust and transparency. Outline a clear schedule for updates and stick to it.

Detailed financial planning will help avoid unexpected expenses. Calculate all fulfillment costs, including packaging and logistics, early in your campaign to avoid delays and ensure sufficient funds.

When selecting a reliable fulfillment company, consider their communication, cost, and reputation. A company excelling in these areas can make the process smoother and more efficient.

Marketing and Promotion

Marketing and promoting your board game will build momentum and attract backers. Leverage social media platforms like Facebook, Instagram, and Twitter to engage with potential backers. Share posts that offer sneak peeks, behind-the-scenes content, and regular updates. This generates excitement and maintains interest.

Collaborate with board game influencers, bloggers, and reviewers to increase your game's exposure. Reach out to these personalities and offer them a chance to review your game. Their endorsements will help you reach a wider audience.

Attend board game conventions to showcase your game, gather feedback, and connect with the gaming community. These events build buzz and establish a presence in the board game world.

Use targeted advertising and email marketing to promote your crowdfunding campaigns. These methods reach specific demographics interested in board games. Partner with Twitch streamers to play your game live, attracting viewers who might become backers.

Importance of Playtesting

Playtesting your board game uncovers and fixes flaws in the game mechanics before launching your Kickstarter campaign. Playtesting refines the rules, balance, and player experience. Gathering feedback from playtesters enables informed decisions to enhance the game.

Follow these three essential steps for effective playtesting:

  1. Test with Diverse Groups: Playtesting with varied groups provides diverse perspectives, identifying strengths and weaknesses you might miss.
  2. Gather Detailed Feedback: Encourage playtesters to share thoughts on mechanics, flow, and enjoyment. Detailed feedback is crucial for adjustments and improvements.
  3. Iterate and Improve: Use feedback for changes and test again. This cycle ensures a polished final product appealing to backers.

Thorough playtesting improves your game's quality and instills confidence in potential backers. Rigorous testing demonstrates commitment to delivering an enjoyable and balanced experience. Investing time in playtesting ensures your game is ready for a successful Kickstarter launch.

Frequently Asked Questions

How to Do a Successful Kickstarter?

To do a successful Kickstarter, engage with potential backers on social media, create a compelling campaign page, get advance reviews, plan for an 8-10 week review process, and actively manage and update your campaign regularly.

How to Start Making a Board Game?

Jump in with both feet by developing a core concept that solves a problem or offers a unique experience. Create prototypes to test and refine. Engage in blind playtesting, gather feedback, and find artists to bring your vision to life.

How Do You Kickstart a Game?

You'll create a compelling campaign page, engage with your audience through social media, offer enticing rewards, and maintain regular communication. Plan your production logistics early to ensure a seamless delivery process post-campaign.

What Is the Success Rate of Kickstarter?

Imagine betting on a coin flip; that's the Kickstarter success rate at around 50%. You're not guaranteed to win, but with thoughtful planning and engaging your community, you can tilt the odds in your favor.


Just like assembling the perfect strategy in a game of chess, kickstarting your board game requires careful planning and execution. By preparing thoroughly, engaging backers, crafting a compelling campaign page, setting realistic goals, managing effectively, and prioritizing playtesting, you can navigate the complexities of a successful campaign.

Remember, every move counts, so stay flexible and attentive to your supporters' needs. Follow these proven tips, and you'll be well on your way to checkmate in the world of board game creation.


CrowdLift is a go-to author for anyone looking to learn about crowdfunding on the web. He breaks down the big idea of raising money online into easy steps. Crowdlift loves the industry and wants to help creators, entrepreneurs, and dreamers. Crowdlift is nspired by the big names in crowdfunding, such as: Sheridan Bartlett: He knows a lot about the best ways to run a crowdfunding campaign, and his advice has helped lots of projects succeed. Anna Makes Money: She focuses on teaching women about money and how to use crowdfunding. She's helped many women start their own businesses. Keep up with the newest trends to bring you helpful articles, detailed analyses of campaigns, and opinions from pros. Whether you've run a crowdfunding campaign before or are just thinking about starting one, Crowdlift is here to help you understand and succeed in the exciting world of crowdfunding.