Nonprofit Guide to Crowdfunding – Successful Strategies

crowdfunding for nonprofits explained

The ALS Ice Bucket Challenge was a big hit. Lots of people poured ice water over their heads and donated money for a disease called ALS. This was a type of fundraising called crowdfunding. Crowdfunding is when many people give a little bit of money online to help a cause. It’s changing the way groups that want to do good things, like your nonprofit, find people who want to help. You can reach people everywhere, not just nearby. But to be successful, you need the right steps.

If you work for a nonprofit and want to raise money, you might be thinking about trying crowdfunding. This guide will show you what you need to know.

Crowdfunding is where you get lots of small donations from many people on the internet. It can help you get support from all over the world. To do well, you have to pick a good platform and make a message that people care about. We’ll talk about what you need to do to turn these small gifts into a lot of help for your cause.

You’ll learn how to:

  • Choose the right place online to ask for money.
  • Write a message that makes people want to give.
  • Get people excited about your cause.

After reading this, you’ll know how to make your fundraising better with crowdfunding.

Key Takeaways

  • Crowdfunding is a simple and effective way for nonprofits to raise money for projects or causes by asking for small donations from a large number of people.
  • Nonprofit crowdfunding allows organizations to share their stories and reach a wider audience, raising awareness for their cause.
  • Planning is essential before starting a crowdfunding campaign, including setting clear goals, determining the desired amount of money needed, and creating a timeline.
  • Choosing the right crowdfunding platform is crucial for success, considering the platform’s target audience, fees, user-friendliness, and support for similar projects or groups.

Understanding Crowdfunding

exploring the world of crowdfunding

What is crowdfunding? Crowdfunding is a simple way to raise money for a project or cause by asking a bunch of people for small amounts of cash. It’s not like the old-school method of getting a few rich folks to give you big bucks. Instead, you use the internet and special websites that help you gather money from people all over the world. These websites are known as crowdfunding platforms.

There are many kinds of crowdfunding platforms out there. Some are made for launching new inventions, and others are all about helping individuals or neighborhoods. You get to pick the one that’s right for your plan.

When you choose crowdfunding, you’re inviting anyone who wants to chip in to join your effort. It’s a cool way to get a whole bunch of people to back up something they believe in.

Nonprofit Crowdfunding Benefits

advantages of nonprofit crowdfunding

Crowdfunding is a way for nonprofits to get money by asking a lot of people to each give a little bit. It’s like when you and your friends chip in to buy a present for someone. With crowdfunding, you tell everyone about your group’s goal and why it’s important. Then, people who want to help can give money online.

When you do crowdfunding, you’re not just asking for money. You’re sharing stories about the good things your nonprofit does. This lets more people learn about your work and maybe decide to help too. It’s like when you share a video online and more people start watching it. The more people know about what you’re doing, the more they might want to support it.

Using simple words and pictures to explain your mission makes it easier for everyone to understand. It’s important to be clear and make sure that even someone who’s never heard of your nonprofit can get what you’re doing right away. By doing this, you make it possible for more people to join in and help.

Crowdfunding helps your nonprofit in two big ways: it brings in money and gets more people to know about your cause. Just remember to keep your message simple and easy for everyone to understand, just like how I’m explaining it to you now. That way, you’ll have the best chance of getting the help you need.

Campaign Planning Essentials

strategic steps for campaign planning

Before you start a campaign to raise money, it’s super important to have a plan. You’ll want to figure out how much money you need. Think of that number as your goal.

Now, let’s talk about your timeline. This is like your campaign’s calendar. It tells you when you’ll begin and when you’ll finish. Having a timeline is like having a map for a trip—it guides you on what to do and when, so everything stays neat and organized.

Choosing a Crowdfunding Platform

selecting the right crowdfunding platform

Choosing the right crowdfunding platform is very important if you want your fundraising to work well. Think of it like picking the best tool for a job. You need to make sure it’s the right fit for what you’re trying to do.

The crowdfunding platform is the place where people will learn about your project and decide if they want to support it. So, take a good look at your options and compare them. Ask yourself some key questions: Does this platform connect with the people I want to reach? Are the fees reasonable? Can I figure out how to use it without getting confused?

Each platform has its own set of rules. Some are great for art or invention ideas, while others are better for community support. You want a platform that has a history of supporting groups or projects like yours. Look for one that lines up with what you’re trying to achieve.

When you’re comparing them, think about how much they’ll cost you, what kind of tools they offer to make your campaign better, and how they’ll help you tell people about your cause. Choose the one that seems like the best fit for what you need.

Remember to pick a platform that you feel comfortable with and that you believe will help your project the most.

Marketing Your Campaign

effective campaign marketing strategies

Good marketing can make a lot more people see your fundraiser and help bring in donations. Talk about your fundraiser on social media to spread your story to many people. It’s quick to do. Write posts on Facebook, send out tweets on Twitter, and share photos on Instagram. Be honest and speak from the heart. Your words should make people feel something.

You should also think about teaming up with influencers. These are people who’ve a lot of followers and care about what you’re doing. They can help by telling their followers about your cause. It’s like when one friend tells another friend about something great. When influencers talk about your fundraiser, it can get seen by even more people who might want to support you.

Donor Engagement Strategies

effective donor engagement strategies

Having people who give money to your nonprofit is really important. To keep them interested, it’s a great idea to share with them the stories of what you’re doing. Let them know that what they give truly makes things better. You can do this by showing them photos, videos, and easy-to-understand stories about the positive changes you’re making. Always remember to say thank you to them and keep them in the loop with updates.

It’s also a smart move to create reward programs. Simple things like sending thank-you cards or little gifts can make your donors feel special and valued.

Another thing to consider is workplace giving. This is when people donate money through their employer. Go ahead and have a chat with local companies. See if they can double the donations their employees make, or help your nonprofit in different ways. This can lead to more support and more friends who care about what you’re doing.

Acknowledging Supporters

grateful for the support

To make your nonprofit’s supporters feel important, you should create friendships with them. Always remember to say thank you. It’s nice to send messages or emails that show you really appreciate their help. When someone does something to help, let them know you see what they’ve done. You could write their names on a list or a board for everyone to see their good work.

Be friendly when you chat with supporters. Hear what they’ve to say and understand why they decided to help. Keep them in the loop with news about the good things their support is doing. This keeps them happy and involved with your work.

It’s key to look after your supporters because if they feel cared for, they’ll likely want to continue supporting you. And that’s a win for everyone involved.


You’ve got this! Crowdfunding can spread your cause far and wide. Plan well, pick the right platform, and shout your story to the world.

Engage donors with heart, and always say thanks. Now, start your journey, turn those clicks into kindness, and watch your mission soar.

Go make a difference!


CrowdLift is a go-to author for anyone looking to learn about crowdfunding on the web. He breaks down the big idea of raising money online into easy steps. Crowdlift loves the industry and wants to help creators, entrepreneurs, and dreamers. Crowdlift is nspired by the big names in crowdfunding, such as: Sheridan Bartlett: He knows a lot about the best ways to run a crowdfunding campaign, and his advice has helped lots of projects succeed. Anna Makes Money: She focuses on teaching women about money and how to use crowdfunding. She's helped many women start their own businesses. Keep up with the newest trends to bring you helpful articles, detailed analyses of campaigns, and opinions from pros. Whether you've run a crowdfunding campaign before or are just thinking about starting one, Crowdlift is here to help you understand and succeed in the exciting world of crowdfunding.